The best part of the story is that when we saw the picture so many of us said, 'We are going to be a meme tomorrow.' I think that the internet is a pretty hateful place these days, but this all seemed like good fun (minus some comments).'

'It's also really easy to craft a narrative that we all just showed up and 'accidentally' dressed alike because we are 'basic.' The reality is that the brand wanted us in their clothing and boots and pushed for the picture. 'I know that from the outside looking in it all can appear pretty ridiculous,' Austin says. The accounts made fun of the 10 women for being 'basic,' meaning they like things other women like - fall, coffee, big sweaters and knee-high boots.Īustin says the photo was meant as an advertisement for the clothing boutique, but as soon as the women shot the photo, they had a feeling it would be turned into a meme.

About two days later, the photo started appearing on meme accounts like and while notable Twitter accounts tweeted out the photo. PICTURED LEFT TO RIGHT: LINDSEY, LINDSAY, LYNDSAY, LINDSEIGH, HAYLEY, HALEY, HAYLEIGH, HEIGHLAY, JESSICA, JESSIKA, JESSIE, JESS, JESSICA, JESSICA, AND FUCKING JESSICA post shared by thefatjewish on at 10:01am PDTĭani Austin, a Dallas blogger, influencer and YouTuber, went viral last week when a photo of her and nine other influencers became a meme for being 'basic.'Īustin says she and the other influencers were invited to Portland for an influencer trip with a clothing boutique, Goodnight Macaroon.

Meme tell me bumpkin why you need